Exclusive podcast: David Beard, Sage CRM, on why CRM is about more than technology

Successful CRM is about more than just technology; it's about culture and processes.

In this podcast, David Beard of Sage discusses some of the main drivers for achieving a successful CRM implementation and some of the factors that customers need to take into account.

Beginning with an overview of the Sage portfolio - including its Software as a Service (SaaS) offering - Beard moves beyond technology and onto process and cultural considerations that will lead to companies gaining genuine benefit from their CRM deployments.

Download the podcast now