Case study: Omniture makes time for lastminute.com

Lastminute.com is one of Europe’s premier travel and lifestyle companies, looking to become the number one European e-commerce lifestyle player by delighting customers with great-value inspiration and solutions. Lastminute.com offers both travel products — such as flight, hotel, holiday and car rental services — a well as lifestyle products ncluding dining services, theatre tickets, music events and more. Recently acquired by Travelocity Europe, the company also operates 36 other industry-relevant sites under the lastminute.com umbrella — all of which are using Omniture SiteCatalyst® as their web analytics solution.

By Omniture