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be the brand - Marketing Resource Management

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be the brand experience provides customised, modular MRM solutions to FTSE-100 and SME clients including Prudential, Citrix Systems, International SOS and Winterthur-Life.

Download this document which describes the constituent modules of an MRM solution; from a marketers perspective.

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First Published:  11 Oct 2006
Views:  1862
Publisher:  be the brand experience
Author:  be the brand experience

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User Comments: 1

MRM Explained

john horsley  11 Oct 06 @ 16:17PM
   
I found this information to be very useful it explained in detail what MRM was all about and has increased my level of understanding about these new technologies that are available to marketers.