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CEOs have "no time" to blog

23-May-2008

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My personal battle with the blog has been documented before. So I was very interested to read Shel Holtz's post on those who suffer from a similar affliction.

Faced with CEOs who claim that they are too busy to blog, Holtz argues that they cannot afford not to blog.

"Rather than accept the “no time” argument, let’s help our executives understand the value of blogging, the activities it can replace, and the nature of the effort involved.

In case you or someone you know needs convincing, you could do worse than check out some of these posts/articles on blogging ROI, which I think make for interesting reading (if you can find time, that is):

  • The ROI of business blogging - Chris Garrett
  • Blogging's a low-cost, high-return marketing tool - New York Times
  • Blogging's ROI: 3 examples - Zane Safrit


    And of course it would be remiss of me not to include:

  • Enter the blogosphere - MyCustomer.com


    • MyCustomer.com  23-May-2008
    Story read 990 times

    User Comments: 1

    RE: CEOs have "no time" to blog

    Adam Williams  27-May-2008 @ 15:41PM
       
    Adam Williams Blogging is an essential part of Sales or Business development, however I think a lot of people don't want to post information that they have not compiled themselves and as a result it is not the blogging that takes time, it is the research.
    The fear for CEO's is not blogging it's blagging.

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