Editor's note
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October sees us turning our attention to customer insight. We are flooded with data, but insight is a little harder to find. Therefore, in addition to our usual daily content, we'll be looking at all the latest techniques that are being empoyed to understand customers better.
Be sure to check out Jennifer Kirkby's October analyst report which provides a strategic overview of the topic, tying the month's content together.
Elsewhere, pop by the MyCustomer.com news blog, where Stuart Lauchlan will be providing regular updates on the breaking stories and rumours from the world of customer management.
Neil Davey
Editor
MyCustomer.com
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Are you really producing customer insight?
With many organisations failing to create and apply customer insight, Jennifer Kirkby examines what it is and where it can be found. more...
Editor's choice
Customer communication feature
Oracle OpenWorld: Aftershock!
Now that the jet-lag has worn off, the CRM world can consider the events of OpenWorld with a refreshed and sober mind. Stuart Lauchlan deals with this year's CRM hangover.
more...
Customer communication feature
Gianforte's eight-step programme
RightNow boss Greg Gianforte has revealed his eight rules for improving customer relationships in business, with the intention of creating the fabled 360-degree view of the customer.
more...
MyCustomer.com news blog
News and analysis editor Stuart Lauchlan provides his skew on the breaking stories from the world of CRM, including:
Dellforce.com here we come!
more...
Download of the week
Successful selling in turbulent times
By Dow Jones
Management needs to find out what is keeping their teams from being as effective as possible and then go fight for the resources necessary to fix those problems.
Latest features
Latest supplement: CRM software
On-demand CRM software now represents a significant portion of the market - but is it really a better option for your organisation than on-premise CRM? MyCustomer.com examines the great CRM software debate. Including:
Click here for previous focus reports