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Welcome to the MyCustomer.com customer intelligence area. We have collected hundreds of related interviews, case studies and downloads to bring you everything that you need to know about gathering and using customer data - from the strategic planning through to the solutions required to execute your initiative.
This area incorporates everything to do with the collection and use of customer intelligence, including databases, data mining tools and market research.
Neil Davey
Editor
editor@mycustomer.com
Download of the week
Actioning customer insight: fulfilling the promise of CRM By Cranfield School of ManagementThis study investigates the growing role of technology in service encounters and identifies a growing trend towards inbound marketing.
Looking for a solution?
Our online directory provides a comprehensive list of suppliers in all fields of Customer management. From software to consultancy, if you are looking for a solution, click here.
Our online directory provides a comprehensive list of suppliers in all fields of Customer management. From software to consultancy, if you are looking for a solution, click here.
Customer intelligence
Solutions feature
Unica rides out downturn on SaaS offerings CEO Yuchun Lee discusses Unica's on-demand plans, web analytics and its position in the marketing software market. more...Strategy feature
Decisions, decisions: How to measure marketing value Without consistent, replicable processes throughout marketing, how can any marketing director ascertain true performance or drive improvements? more...Latest customer intelligence features
more...MyCustomer.com October competition
Email editor@mycustomer.com with your name and postal address for a chance to win a copy of Chris West's 'Marketing on a Beermat'. Competition closes October 31. Winners will be randomly selected and notified after the closing date.Latest customer intelligence discussions
| 2 Sep | Adaption of CRM in Sports |
| 2 Sep |
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Adaption of CRM in Sports |
| 20 Aug | Customer Feedback Software |
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