Jump to navigation
Welcome to MyCustomer.com - the voice of the customer relationship management (CRM) profession.
Visit our forums for all your questions and opinions on CRM. And if you've yet to join our community, why not register now - for free - and receive the latest updates delivered directly to you by email bulletin.
This month sees us turning our attention to the needs, wants and values of the modern customer. Therefore, in addition to our usual daily content, we'll be looking at the latest thinking on customer demographics, corporate social responsibility and customer value management.
Elsewhere, voting has now begun for the Software Satisfaction Awards 2008, which are organised by MyCustomer.com's parent group Sift Media and CCH. Nearly 2,000 people voted in 19 categories last year and we need your help to make the awards even bigger and better in 2008. Have your say in the awards - complete the online survey!
Neil Davey
Editor
MyCustomer.com
Jennifer Kirkby explains how firms need to consider the latest thinking on lifestage, value and lifestyles if they are to really understand their customers. more...